Dating Over 40: NY Times Article on Dating Coaches

One of my clients sent me this link to a NY Times article about Dating Coaches.  It’s pretty good – goes over several different coaches with several different approaches.  Includes David Wygant – the coach on which the movie Hitch was based, who charges $5,000 or more for his dating advice.

The consensus for their advice? Be more open-minded and positive about dating and meeting someone.  Well, that’s good advice.  The writer bemoans the fact that she spent her $500 on Nancy Slotnik, but is still single.  She also admitted that she didn’t  follow her coach’s advice totally either. She closes by saying you should just enjoy the life you have, while you are looking.  That’s good advice too.

Her opening bothered me though – she felt like a loser by contacting a coach.  OK, one perspective on coaching. Another thought is that athletes use coaches to maximize results.  That works doesn’t it?  Personally, I’m big on short cuts.  If I can find someone with experience who can provide short cuts or save me energy and emotional angst, I go for it.  A

Instead of labeling yourself as a loser for asking for help, why not consider how smart you are and privileged to be able to work with a personal consultant?  That’s really what it is. 

Hey, I tell my husband the same thing. He hates that I hire a neighbor to weed our flower beds. Thinks it reflects poorly on him because he should be able to do it all.  I say, "Nonsense! Hiring people to do the things you don’t want to do, don’t know how to do, or don’t have time to do, is a sign of privilege.  It’s how the wealthy live."

What’s your take?


Single for too long, Ronnie wanted to find love. So, she made a few tweaks and then dated 30 men in 15 months to meet her adorable husband Paul. Discovering the keys to midlife dating, she founded It’s Never Too Late for Love to help other smart, successful women find love too! Her mission is to share her proven dating advice  and keen insights about men with women everywhere who are serious about finding love with the right man. Ronnie Ann Ryan, MBA, CCC is a Certified Coach who has helped 1,000’s of midlife women with her Love & Dating Coach services. She’s been featured on BBC’s 5 Live Radio, NBC, ABC, and Fox News, NPR, eHarmony,,, Connecticut Magazine among others around the world. An established author, you can find her 6 books on Amazon.

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