I just read an article about the dating biz that may surprise you. With the recession and all the bad news, the dating business is booming! It does make sense to me though – because when the chips are down, the thought of having someone to lean on brings comfort.
So how good are things going for matchmakers and online dating sites? Check out these stats:
Perfectmatch.com was up 51% in 4th quarter ”08 and 30% more in January ’09
Speeddate.com is up 60% since October ’08
Match.com -North America is up 17% in December ’08
A similar spike was seen in the industry during 2001 after 9/11.
One thing noted in the article, was the shift of dating criteria opening to include humility, versus focus on the right job and money in a partner. As the desire for partnership rises, the softening of criteria becomes more plausible.
You may want to read the whole article. I think it’s great that seeking a partner is on the rise. According to the AARP, only 16% of single adults DO anything to change their single status. Since two can live more cheaply than one, perhaps the economy will bring more couples together. Now that you know there are more people looking, that’s another reason to get out there!
Single for too long, Ronnie wanted to find love. She put her skills from personal development and her spiritual path to work, dating 30 men in 15 months to meet her adorable husband Paul. Discovering the keys to manifesting and midlife dating, she founded It’s Never Too Late to help smart, successful women find love or live an empowered and magical life. Ronnie Ann Ryan, MBA, CCC, is a Certified Coach who has helped 1,000s of midlife women with her Love & Magical Life Coach services. She’s the host of the Breathe Love & Magic podcast and has been featured on NBC, ABC, & Fox News, NPR, BBC, eHarmony, MSN.com, and Connecticut Magazine among others. Also, Ronnie is the author of 6 books which are available on Amazon.
