Are you a busy professional? Do you have a demanding, important job that occupies most of your time and energy? You may really enjoy and have true passion for your work. But let me ask you this question: If a man wrote that he’s a busy professional with a demanding job that takes up most of his time – would you be interested? Or would you wonder if he’d even have time to date you?
Your online dating profile is ADVERTISING. Yes, I believe in truth in advertising. But do you need to slap men in the face with your truth? Uh, not if you want to attract one.
One of the foundational principles of advertising is called POSITIONING. This is the process marketers use to create an image or identity. That’s what you are doing with your profile – creating your identity as a desirable woman. The question becomes: Is busy professional with little time the best image to portray? Perhaps you have other qualities that could actually make you seem like a fun/interesting person to spend time with and get to know…
Even though you are busy, no man wants to hear that. You wouldn’t want to hear that either – its off putting regardless of how true. He’ll find that out about you any way, but its not a SELLING POINT.
In advertising that’s well done, the focus is on the "good stuff." When you get to talk to and meet him, you can tell him more about your life – in stages. Otherwise, its too much information and not appropriate for attracting love or the dating game.
Some women tell me they want men to know right up front who they are. OK, but besides your demanding career, does anything else define you? Are you easy to be with, fun-loving, athletic, a Yankee fan, supportive or entertaining?
There is a strategy to online profile writing – it’s not fibbing and it’s not bold face truth either. Positioning that’s well done is the key to online success AND to getting much of what you want in life. Soften up your profile and promote your good points. Illustrating why you are a good catch is the name of the game.