One of my readers asked about e-Harmony again this week. Do they have a free coupon, what’s the best deal etc.My response has nothing to do with their promotional efforts. I haven’t a clue about that.
But here’s what I do know from talking with hundreds of women over 40. There are very few men on e-Harmony over the age of 40 on a percentage basis. I know women who were told they couldn’t find matches for them. Women who got matches from very long distances even though they requested closer proximity. Women who are angry, frustrated and highly disappointed.
2) The commercials are totally targeted at women. Next time you see one, really pay attention. They show a few men alone, but hey don’t show the women alone except those who have already been matched. They have been created to appeal to women. No wonder there are fewer men on the site. And the commercials don’t’ show people over 40 either.
3) Just because they will show you matches for free doesn’t mean those men will be interested in you or respond. That’s why the match.com system of browsing is so much better. At least you can participate and look around.
4) Who says those 29 points of compatibility really work? How can we tell if they have any greater success rate than match.com or yahoo personals? Mostly hype if you ask me. Without the statistics, I’m not convinced.